Introducing Automated Filter Subscriptions

The team at PureFilters is constantly looking for ways to help Canadians keep their air fresh, without the hassle. Over the years, we received many requests from our customers asking us to implement a subscription option.

“I order from you regularly anyways, can’t you just save my card, automatically bill me and ship the filters on a regular basis? This would be very convenient and save me a lot of time”

We received several suggestions from customers just like this. We highly value feedback from our customers so…

You asked, and we listened.

PureFilters is excited to announce that subscriptions are now available on select products. You can subscribe to almost any PureFilters branded product in our store.

Below are more details about subscriptions and how they work.

What is subscription?

It’s simple, you select the filter you want and set how frequently you want them delivered. Our system will save your credit card on file, automatically bill you and automatically ship you filters based on your preferences.

You can choose between 4 subscription options:

  • Every 1 Month
  • Every 3 Months
  • Every 6 Months
  • Every 12 Months

Which option you select will depend on the quantity of filters you plan to order and how frequently you plan to replace your filters. If you are unsure how often you should be replacing your filter, check out our guide here.

For example, if you have a 1 inch filter, you should be replacing it every month or so. You could select 12 filters and set your subscription to every 12 months. That way you get billed once a year, and have filters to change monthly.

Why subscribe?

Save money – We are currently offering 10% recurring discount if you choose to subscribe (however, this may be a limited time offer, so take advantage of it while you can). If you already plan on regularly buying and replacing your furnace filter, why not just subscribe and save that extra money? It could mean hundreds of dollars in savings over the life of your furnace.

Save time/hassle – If you regularly replace your furnace filter, why not save the headache of having to constantly go online to buy more? Set and forget. Replacing your filter is an often overlooked task so by subscribing you can automate it completely and never worry about it again.

Which products have a subscription option?

As mentioned earlier, we currently offer subscriptions on PureFilters branded products. You will see an option to subscribe above the “Add to Cart” button, pictured below:


If you want to subscribe to a product, but don’t see a subscription option, contact us and let us know. We may be able to set one up for you.

Can I cancel anytime?

Absolutely. You can manage your subscriptions in your account area and cancel whenever you would like with just a click of a button.

If you prefer us to handle it for you, not a problem at all – just call us at 1-888-979-4284 or email us at support@purefilters.ca and a customer service rep can cancel your subscription on your behalf.

Can I change my subscription?

Absolutely. As mentioned in the previous section, you can manage your subscriptions in your account area. You are able to update the frequency of delivery (1, 3, 6 or 12 months), change the product quantity and or the actual product itself.

If you prefer us to handle it for you, not a problem at all – just call us at 1-888-979-4284 or email us at support@purefilters.ca and a customer service rep can change your subscription on your behalf.

 

Cordially,

The PureFilters Team

Keeping your air fresh, without the stress

Introducing The PureFilters Brand

After 4 years in business, we’re very excited to announce the launch of our own brand! The team here has worked very hard to develop the PureFilters brand and believe that it has a great positions in today’s marketplace.

We have started stocking our warehouses across Canada with PureFilters branded filters.

We wanted to give you the details about the PureFilters brand and what it means for our customers in this announcement.

Why We Started Our Own Brand

First, let’s start off with our mission:

Make superior indoor air quality simple and affordable for all Canadians.

As with almost anything we do here at PureFilters, this was a direct result of listening to our customers. We are very proactive in collecting feedback from our customers in order to improve their experience. The magic happens when customer feedback aligns with our mission and core principles.

Of our 6 core principles, there were 3 that really led us to launching the PureFilters brand, affordability, quality and availability.

Here is the breakdown:


1 – Affordability

Many big-name brands simply add their logo on the filter which immediately causes the price to rise astronomically. Seldom do these brands actually manufacture their own filter to begin with, the premium price is simply because of their logo. To make matters worse, a lot of the big-name branded products sold here in Canada are imported from the US, which means even more costs related to customs, freight and currency exchange.

We received many requests from our customers asking us if there were more affordable alternatives. We did not have an answer for them, up until now. So this is the first reason we launched the PureFilters brand, provide an affordable solution for homeowners in Canada.

By manufacturing our own filters, we can keep our core principle of affordability in mind and our customers don’t need to pay a premium just for a logo. Also by having the manufacturing here in Canada, we avoid costs related to importing product from the US.

2 – Quality

After researching extensively into filter manufacturing and how the mechanics of it works, we knew exactly what kind of material and processes it took to match and even exceed the quality big-name branded filters

We have partnered with a very reputable manufacturing company based right here in Canada. They have been in business for well over 50 years and operate a very impressive facility. They manufacture filters that are used in hospitals, food processing plants and other industrial/commercial applications. If these filters are good enough for these kind of facilities, imagine the quality of air they would provide for your home!

3 – Availability

Dealing with big-name brands isn’t easy, often times we are at the mercy of whatever stock they have. We have grown so rapidly over the course of 4 years we have outgrown our existing supply chain. This led us to having to wait weeks (sometimes even months) in order to obtain the large quantities we needed to service our customers.

The worst thing was that customers would have to wait to get their product, but this has now changed. By controlling our own supply chain, we are able to stock compatible filters for all sizes and models. No more waiting for anyone, we want 100% availability to be maintained on all of our products, so you are able to buy what you want, when you want it!

Why Choose PureFilters Brand?

If you are still not convinced on why you should choose the PureFilters brand, here are our top 5 reasons:

  1. You get the same or better quality than big-name branded filters, but save up to 50% on the price

  2. Manufactured 100% right here in Canada

  3. Availability on all sizes and models, included custom sizes as well

  4. Satisfaction guaranteed, if you are not blown away by our product, we will issue a refund ASAP

  5. Subscribe and save even more, automatically billed, automatically shipped


PureFilters Co-Founders, Nadir (left) & Jay (right), at AHR Expo 2019.

What If You Want OEM Brands Instead?

If you still prefer the OEM branded filter, we currently still carry them as well. Going forward we will be stocking them in lower quantities, so availability is not always guaranteed and prices are subject to changes,

Search for your model in our shop and if you can’t find what you are looking for, please contact support@purefilters.ca and one of our customer service reps will assist you!

 

Cordially,

The PureFilters Team

Keeping your air fresh, without the stress

The Ultimate Guide To MERV Ratings For Furnace Filters

Many Canadians don’t realize that there are some drastic difference between the types of furnace filters you can use in your home.

You may have come across something called a “MERV rating” and different furnace filters appear to have a different rating.

When browsing for furnace filters you typically see most filters are rated from MERV 8 to MERV 13. Of course there are still some retailers that carry the low quality fiberglass filters too. But assuming you value a higher level of air quality in your home, you will probably find yourself comparing MERV 8 and MERV 13 filters.

Turns out, depending on your unique situation, you may require a specific type of filter for your home.

Well, in order to understand the difference, we must first get acquainted with how the MERV rating scale works.

What’s is a “MERV” rating?

MERV stands for minimum efficiency reporting value and it is basically a measure of how effective a furnace filter is. Although the scale ranges from MERV 1 to 20, the majority of furnace filter retailers only carry filters between MERV 8 to 13.

To put it short, the higher the rating, the more particles the filter will trap and therefore the higher the quality.

So which MERV is appropriate for your home? Well it really depends on your needs.

PureFilters offers 3 different types of MERV ratings, scroll down and see what each rating is able to trap.

MERV 8

Recommended for the average Canadian household.

Able to trap:

  • Common dust
  • Debris
  • Pollen

MERV 11

Recommended for pet owners and homes with infants.

Able to trap:

  • Common dust
  • Debris
  • Pollen
  • Pet dander
  • Car fumes

MERV 13

Recommended for allergy sufferers and homes with elderly residents.

Able to trap:

  • Common dust
  • Debris
  • Pollen
  • Pet dander
  • Car fumes
  • Smoke
  • Bacteria/virus carriers
  • Microallergens

Which MERV rating is right for your home?

Although MERV 8 should be perfectly fine for most households, the cost of an upgrade isn’t all that substantial. We did a detailed comparison between a MERV 8 and a MERV 13 filter, and the differences are quite drastic.

Customers that have upgraded from MERV 8 to MERV 11 or MERV 13 have told us they’ve noticed a drastic difference in their homes, citing:

  • Improvements in sleep
  • Less headaches
  • Increased energy
  • Overall higher quality of living

We spend a large portion of our day, why not maximize the quality of air that we breathe in?

Get started today and select a furnace filter with a MERV rating that’s appropriate for your home!

If you have any questions about MERV ratings, feel free to email us at support@purefilters.ca or call us at 1-888-979-4284.

PureFilters Team

A Guide On How Often You Should Change Your Furnace Filters

change your furnace filter

Okay I’m sure your filter doesn’t look as bad as the one above, however…

Research shows that Canadians are not changing their furnace filters as often as they should.

The EPA (Environmental Protections Agency) publishes filter guidelines regularly and communicates them to the public, but there seems to be a disconnect…

What’s the big deal? It’s just a filter, right?…

On the surface (literally and figuratively), it doesn’t seem to be so harmful… but you need to dig a bit deeper.

Microallergens, dust particles/toxins and other pollutants are so small, they are invisible to the naked eye. They start to build up on your furnace filter in a matter of weeks.

So even though your filter may appear clean at first glance, the reality is, there is no way to tell just by looking at it. (This could pose some health risks).

And beyond the health concerns, if you let any particles start to build up on your filter, your HVAC system has to work harder to blow air through it. This could mean increased energy bills, and even your HVAC system breaking down due to being overworked.

So how often should you change it?

Well it really depends on where you live and who or what you have in your household.

Below are factors which would increase the change frequency of your filter:

  • Live in an area prone to smog, high levels of pollution or construction activity
  • Live in an area prone to wildfire smoke
  • Have pets in the household
  • Have elderly residents or children/infants in the household
  • Suffer from asthma or have allergies

Based on the above factors, a degree of judgement is involved in determining how often you should change your filter.

However the general guidelines are as follows:

1 and 2 inch filters – change every 1 – 3 months

3 and 4 inch filters – change every 3 – 6 months

5 and 6 inch filters – change every 6 months

Humidifier filters – change every 3 – 4 weeks during the winter, every 1 – 2 months during other seasons

So what’s stopping you from changing your filter?

Based on our research the main reasons Canadian homeowners don’t to change their filter often enough are:

  • Hassle of having to drive to the local big box store
  • Not being able to find their size
  • Filters being overpriced or too expensive
  • Or just simply forgetting to do so

Despite understanding the potential risks of not changing filters, we see this problem continue to exist today.

And this is exactly why we started PureFilters

Almost 5 years ago we started PureFilters to help homeowners keep their air fresh, without the stress.

We’re an online-only store and cut out the middlemen, like big box retailers, in order to provide you the lowest price possible.

By using our easy-to-use website, you should be able to find your filter and checkout within 14 seconds.

From there we have 2 distribution facilities across Canada, meaning your order should be at your doorstep within 3-5 business days.

And best of all, we will send you email reminders notifying you that it is time to change your filter. If you’ve run out of filters, we even include a link inside the email for 1-click re-ordering and we also have subscription options as well.

Get started today to get started and never forget to change your air filters again!

PureFilters Team

MERV 8 vs MERV 13 Furnace Filters – The Surprising Differences Between Them

When browsing for furnace filters you typically see most filters are rated from MERV 8 to MERV 13. Of course there are still some retailers that carry the low quality fiberglass filters too. But assuming you value a higher level of air quality in your home, you will probably find yourself comparing MERV 8 and MERV 13 filters.

Although prices can vary, you can see that there is a pretty big price difference between the two MERV ratings.

So it begs the question, is it really worth upgrading from MERV 8 to MERV 13? Is there a huge difference between the two?

Well, in order to understand the difference, we must first get acquainted with how the MERV rating scale works.

Understanding MERV Ratings

MERV stands for minimum efficiency reporting value and it is basically a measure of how effective a furnace filter is. Although the scale ranges from MERV 1 to 20, the majority of furnace filter retailers only carry filters between MERV 8 to 13.

To put it short, the higher the rating, the more particles the filter will trap and therefore the higher the quality. The table below breaks down the particle size each MERV rating is capable of filtering.

MERV Rating Particle Size Scale

(NOTE: 1 micrometer is 1000 times smaller than a millimeter)

As you can see from the table, the difference between a MERV 8 and a MERV 13 is ONLY 2 MICROMETERS!

It doesn’t sound like much at all, especially if you consider that 2 micrometers is 0.002 millimeters. Paying a premium for an additional 0.002 milometer of filtration may sound crazy, until you consider how things work at the molecular level.

The Difference That 2 Micrometers Can Make

Not to sound overly dramatic but at the molecular level what may seem like a minuscule difference can actually mean the difference between life and death. (hence why hospitals only choose a certain type of filter, as I will explain later).

Now I don’t want to alarm you, chances are, nothing fatal will happen in your home if you choose a lower MERV filter. However it’s important to understand the limitations of a MERV 8 filter and the benefits of a MERV 13.

What MERV 8 is able to do

MERV 8 filters are great for an average home. It is miles better than fiberglass filters and is still quite reasonably priced.

This type of furnace filter will be able to trap anything larger than 3 micrometers, which is enough to trap the common pollen, dust and debris.

Why MERV 13 makes a huge difference

MERV 13 filters are great for anyone looking for an advanced level of air quality in their homes. There is a reason why many hospitals and other medical facilities use MERV 13 filters.

This type of furnace filter will be able to trap anything larger than 1 micrometer, which effectively traps pet dander, mold spores, car fumes, smoke, bacteria and other microallergens.

Trapping bacteria and microallergens can help prevent various harmful sicknesses and severe allergic reactions. Avoiding these contaminants in the air inside your home may mean vast overall health benefits.

Comparing MERV 8 vs MERV 13

How to determine which is filter is the best for your home

Each household is different and therefore requires a different level of filtration. As mentioned earlier, MERV 8 filters are a great solution for most households, so chances are, you will be just fine with this one.

However, below are a few reasons why you might consider upgrading to a MERV 13.

Allergies – if you suffer from allergies and don’t currently use a MERV 13 filter in your household, we highly recommend giving it a shot. You may end up spending an extra $40 or $50 for a year supply of furnace filters, but its a small cost to help relieve allergy symptoms.

Pets in your home – Another reason to upgrade to a MERV 13 is if you own a pet. Pet dander can have detrimental effects on the air quality in your home and upgrading your filter will definitely help. This is even more important if you have multiple pets in your home.

Smog and construction – If you live in an area with heavy construction, factories or smog, using a MERV 13 filter will ensure that the air inside your home will not be contaminated.

Wildfire smoke – The last reason why it would be a good idea to upgrade to a MERV 13 filter is if you live in or near a wildfire smoke area. Much of Western Canada and US have been affected by the wildfires this year and many of our own customers were affected. They have told us that they have noticed an immediate difference within just a couple hours after installing a MERV 13 filter.

The Final Verdict

What may seem like a minuscule difference (literally, 0.002 millimeters), has drastic effects on the air quality in your home.

We have had several customers tell us that the difference between the two filters was night and day, citing:

  • Improvements in sleep
  • Less headaches
  • Increased energy
  • Overall higher quality of living

As mentioned earlier, it will only cost you an extra $40-$50 a year to upgrade from MERV 8 to MERV 13, and assuming your furnace can handle it, why not give it a shot?

As always, feel free to contact us if you have any questions or need help deciding which filter is right for your home.

What type of furnace filter do you have in your home? Have you ever upgraded MERV ratings? Did you notice a difference? Leave your feedback below!

3 Ridiculous Myths About Fiberglass Filters and Why You Should Avoid Them

Fiberglass filters have surged in popularity in the recent decade due to how inexpensive they are. All major big box retail stores carry them, make them very available to most homeowners across Canada. The standard MERV rating they claim to have varies between 1-4 and typically last no more than 30 days.

We’ve seen a bunch of claims and rumours floating around out there, so we decided to address and dispel some of the more popular ones

What is a Fiberglass Filter?

Fiberglass filters are typically blue in colour and usually come in either 1 or 2 inch sizes. As the name suggests, these filters are made from continuous glass fibers.

The fiberglass filter is not unlike a pleated filter, in that it is designed to filter the input of air through your home with an emphasis on removing harmful particles that cannot be seen by the naked eye. However, that is where the similarities stop.

The Difference Between a Fiberglass Filter and a Pleated Filter

Pleated filters are designed to capture smaller sized particles more efficiently and provide your home with a much higher quality of air. Although fiberglass filters are often advertised to create a better airflow through your home, this is only due to the fact that they are essentially full of holes.

This, unfortunately, allows potentially harmful air contaminants to have free reign over your home. Not only this, but the easy access past your air filter can cause a build-up on your AC coils, which can result in breakdowns to your unit that could require costly repairs.

As with all popular products, myths, rumours and unverified claims started to spread about fiberglass filters. Doing a little bit of digging and research will uncover some facts you ought to know before purchasing these type of filters.

3 Popular Myths About Fiberglass Filters

Whether you’ve heard it from your neighbors or from the”expert” at your local big box store, here are some ridiculous myths that you may have come across.

MYTH #1: Fiberglass filters are an effective filter for your home.

FACT: Fiberglass filters are inept at filtering the majority of smaller particles in the air. They claim that these filters have a MERV rating between 1 and 4. If you take a look at the MERV rating scale you can see that at this level, these filters wouldn’t even trap common dust and debris which can be found in any average household.

MYTH #2: Fiberglass filters are better for your AC/Furnace.

FACT:  Fiberglass filters can actually put your AC/Furnace at a higher risk to the buildups that can cause breakdowns. These filters are prone to clogging up quick, which would cause your AC/furnace unit to work in overdrive to try and push air through.

This could ultimately be disastrous for your HVAC system and may lead to thousands of dollars in repairs.

MYTH #3: Fiberglass filters are cost effective in the long run.

FACT:  Fiberglass filters can cost up to $5 per filter and must be changed every 30 days. We offer pleated filters for not much more, and can last up to a few months.

VIDEO: Demonstration of the Difference Between a Fiberglass Filter and a Pleated Filter

The “Cheaper” Option That Ends Up Being More Expensive

On the surface, fiberglass filters appear to be a great cost-effective option. However after doing just a bit of research, it’s evident that it quite the opposite.

The long-term disadvantages and risks of fiberglass filters may end up costing you more money. Not only will you be forced to replace these cheap, less than effective filter very regularly, if you forget to do so, you could be subject to a considerably higher bill if your furnace or AC breaks down.

Not to mention all the potential health side effects that simple don’t have an attributable dollar value.

The peace of mind you will get from using a pleated filter with a higher MERV rating will be all the reward you need when you are contemplating what type of filter you should buy for your home.

Keep these facts in mind the next time you are at the store eyeing one of those inexpensive fiberglass filters.

Have you ever seen these fiberglass filters before? What have you heard about them? Leave your comment below!