About Us

 

Our founder, Jay, was frustrated by how complicated it was to buy something as simple as an HVAC filter.
Every store visit meant wrong sizes, out-of-stock products, or relying on contractors for basic replacements — so he set out to fix that by creating PureFilters.

He wanted to make home maintenance easy, reliable, and affordable — no confusion, no markups, no store runs. Just order what you need and have it arrive at your door within a few days.

Today, PureFilters is still a family-run Canadian business, and we’ve helped over 100,000 homeowners get exactly what they need — affordable, high-quality products delivered fast.

There are six core principles that PureFilters lives by:

 

Affordability

We source directly from accredited Canadian manufacturers and sell to you without middlemen. By cutting out big box retailers and unnecessary markups, we’re able to offer high-quality products at fair, affordable prices — without compromise.

 

Quality

We proudly stand behind everything we sell with a 100% satisfaction guarantee.
Our products are made by reputable Canadian manufacturers with over 50 years of experience, delivering certified quality you can trust. We don’t cut corners — every product we offer is carefully selected to help you improve the air and water quality in your home.

 

 

Speed

With distribution centres across Canada, we get your order to you fast — most in stock products arrive at your doorstep within 3–5 business days.
And if there’s ever an unexpected delay, our team works quickly to resolve it and keep you informed every step of the way.

Convenience

We deliver your filters right to your doorstep — no more wasted trips to big box stores — and we’ll even send email reminders when it’s time to replace them. Reordering takes just one click, so you can focus on what matters most.

 

Availability

As an online retailer, we’re not limited by shelf space. That means we carry a huge selection of filters and home essentials, far beyond what traditional stores can offer.
If you can’t find what you’re looking for, our team will gladly help you source it.

 

Service

We’re a customer-first company — your satisfaction is our priority. From hassle-free returns and a money-back guarantee to friendly, reliable customer service, we’re here to help every step of the way.
Don’t just take our word for it — read our reviews and see what thousands of Canadians are saying about their PureFilters experience.