When co-founders Nadir Chaudhry and Jay Vasantharajah started up PureFilters they did so with one main mission in mind: to make superior indoor air quality simple and affordable for all Canadians. True to their word, PureFilters is the most affordable place to purchase quality air filters, and the business continues to grow based on six core principles.
1. Affordability
The products we sell are sourced directly from Canadian manufacturers that produce high-quality air filters using the latest in air-filter technology. This means that we cut out the middlemen like big box retail stores or HVAC contractors and sell directly to you at better prices than you’d find at other places.
Because we are an e-commerce store, you can buy your furnace air filters online through our website and not have to worry about paying extra for us to run a traditional brick and mortar store. We pass the savings onto you as we don’t have to worry about maintaining a storefront with the rent, cleaning, upkeep, staff, and stocking.
2. Quality
PureFilters has partnered with reputable Canadian manufacturers that have been in business for over 50 years. Through them, we are able to provide a robust portfolio of superior products including furnace filters, maintenance kits, and humidifier pads, and we are constantly adding more.
These products are thoroughly tested on our end to ensure that they remain up to our strict standards. This is why we are confident enough to offer our customers a 100% satisfaction guarantee.
3. Speed
Consumers who shop online expect to be able to order and receive their products quickly. This is why we have two distribution centres in Canada: one in the west coast and one in the central/east part of the country. With this set-up, we are able to offer delivery within 3 to 5 business days.
4. Convenience
Maintaining your indoor air quality at home should be as hassle-free as possible. We are committed to this endeavour and have set up our business model to reflect this goal. Our website is user-friendly and with it customers can easily search for and purchase filters. Products can be conveniently sorted by size, brand, and by MERV (minimum efficiency reporting value) rating.
Placing your order is safe, fast, and hassle-free. Payment can be made with Visa, American Express, MasterCard, Apple Pay, Google Pay, Shopify Pay, and even PayPal. Transactions on PureFilters.ca are secured using full SSL Encryption and we have security measures in place to ensure your information is protected.
One question we get asked a lot is, “how often should I change my furnace filter?” so we’ve removed the need to even ask. Customers who have ordered with us get their information added to our system which will send out email reminders letting them know that it’s time to replace their filter. We even include a link in the email that will conveniently direct you to where you can order more in case you have run out.
Since many of our customers make frequent reoccurring purchases, we now also have a subscription system in place for select products. Sign up and we will automatically bill and ship you filters based on the frequency of your choice.
5. Availability
Because we are an online store we aren’t limited to a certain amount of shelf-space like a retailer or contractor would be. While they can only afford to carry the most popular brands and common sizes, we aren’t limited to this and can instead offer our customers a vast range of sizes and types of filters that all get conveniently stored in our large distribution warehouses.
For example, if you’re looking for Lennox furnace filters you’ll find that we stock a wide range of products including both furnace air filters and humidifier water panels.
6. Service
First and foremost, PureFilters is a company dedicated to providing top-tier customer service – we just so happen to sell air filters, too. What this means is that we aim to go above and beyond our customers’ expectations in order to ensure that they are completely satisfied.
We accomplish this focusing our operations around the customer experience, as well as by making it easy for people to get in instantly in touch with us via phone, email, and even a live chat box where customer support will message you in real-time.
Because we want every experience to be a good one, we also provide hassle-free returns so that your time with us is as stress-free as possible.
Best in the Business
When it comes to providing clean air to Canadians, we’re the best in the business. We have built up a reputation in the industry for stocking a wide range of products at very affordable prices, which is especially appreciated by people who need filters that are not carried in big-box retail stores.
Our customers also appreciate the effort we make to provide friendly and convenient services, as well as our commitment to open communication and transparency. As a Canadian-owned and operated company, we understand that Canadians value honesty, quality, and authenticity, and are committed to keeping these high standards met.
Have a question about maintaining air quality in the home? Need to know what type of air filter you should buy, including information on MERV ratings and size types? We’re here to help, even if you aren’t a regular customer or don’t end up purchasing a product from us. If there’s some way that we can improve the overall health of you and you’re home, then we are committed to providing it!
So if you’re looking for a company that’s dedicated and passionate about putting clean, quality air in Canadian homes, then look no further. We have everything you need to get started, as well as the knowledge and expertise to help you maintain a level of air quality that will improve the overall quality of life for everyone in your home.
Get started today by contacting us through whatever means that’s most convenient for you. We’d love to hear from you!
