Why PureFilters Is an Industry Leader in Indoor Air Quality

Why PureFilters Is an Industry Leader in Indoor Air Quality

Nadir Chaudhry27/2/20

Regularly replacing your furnace filter is the most effective way to ensure that clean air flows throughout your home. That said, we know how much of a bother it can be to fit this vital part of home maintenance into an already busy schedule.

This is why we’ve built our business from the ground up to streamline the filter replacement process, so that you can enjoy the benefits of clean air hassle-free each and every day. Gone are the days of driving to the hardware store, wondering what size to get, or simply forgetting to replace your filter because the task got lost with so much on your plate. PureFilters has made its name by speeding up and simplifying the steps you need to take to breathe high-quality indoor air. Read on to see what we can do for you.

High-Capacity Pleat Technology

If you’re in the market for the best furnace filters in Canada, look no further than PureFilters. Our high-capacity pleat technology is designed to maximize particle removal without sacrificing airflow; that means you can breathe free and easy without having to worry about the freshness of your household air.

We’ve also partnered with a Canadian manufacturer with over 50 years of experience in the furnace filter business. Their client base includes a variety of industries from health care to food processing. We gained control of our supply chain so you never have to wait for products to be restocked. All of our products are continuously available in every model and size, including custom sizes for your particular furnace. It’s this level of convenience that sets PureFilters apart as an industry leader, one that’s earned customers’ trust by treating their indoor air quality with the respect it deserves.

A MERV Rating for Every Need

Every furnace filter has a MERV rating, which stands for Minimum Efficiency Reporting Value. The scale goes from 1-20, and the higher the number, the smaller the particles your filter is able to remove from your indoor air.

It’s important to find the right furnace filter for your HVAC system to ensure consistent airflow and the comfort of everyone in your home. This is why we carry products across the MERV scale so you never have to look beyond PureFilters for your air filtration needs. Here’s a quick breakdown of different ratings and their benefits:

  • MERV 8-11: these filters will take care of dust, pollen, and mold. They’re the minimum recommended range for a home.


  • MERV>11: a rating of 11 or higher will catch pet dander and car fumes, as well as bacteria no smaller than one micron. They can be especially useful for anyone with respiratory ailments such as asthma or chronic bronchitis.


  • MERV>13: a rating of 13 or higher provides the kind of industrial-grade protection you’d expect in hospitals and electronics manufacturers with products sensitive to the slightest speck of dust. They’ll stop chemicals in tobacco smoke and most viruses and bacteria.

Made in Canada

PureFilters is proud to offer Canadian-made products and to support the economy in this wonderfully diverse country of ours. Our goal is simple: to give our valued customers the ability to optimize their health by breathing clean air so they can live their lives to the fullest.

As a digital-only company, we are also honoured to be at the forefront of the e-commerce revolution. We cut out the middle man, avoid the costs associated with brick-and-mortar stores, and pass these savings along to you.

Automated Subscriptions

Another benefit of being a digital-only company is customer convenience, specifically our automated furnace filter subscription service. Why worry about having to fit a new filter purchase into your busy schedule when you can set up one of our recurring 1, 3, 6, or 12-month subscriptions and check it off your to-do list?

Subscriptions bring up an important point, which is how customer education is a pillar of how we do business. We believe that no one should settle for breathing polluted air. To this end, we want to share best practices to keep your furnace filter in tip-top shape and minimize your health risks wherever we can. By far the most crucial part of this educational process is when you need a replacement:

  • If it’s 1-3 inches thick, change every 1-3 months.
  • If it’s 3-4 inches thick, change every 3-6 months.
  • If it’s 5-6 inches thick, change it every 6 months.

If you use a humidifier, change the filter every 3-4 weeks in the winter time and every 1-2 months during the rest of the year to ensure optimal performance.

Email Reminders

At PureFilters, we always go the extra mile for our customers so they have the smoothest experience with their indoor air quality. This is why you can also sign up for our email reminders so your furnace never has to strain on account of an expired filter. Our emails even have a one-click repurchase link so all you have to do is wait for your package to show up at your door.

Keeping on top of your replacement schedule not only refreshes your house and lowers the chances of a clog, it also saves you on repairs and extends the life of your furnace.

Speedy Delivery

After being in business for the last five years, it has been our privilege to grow in a way that benefits the needs of our customers. It is with you in mind that we’ve set up distribution centres across Canada to be able to deliver your orders in just 3-5 business days. There’s no reason to settle for unnecessary delays when PureFilters is on the job!

We understand that, when life gets hectic, you want a company you can trust to offer high-quality products with hassle-free service. Luckily, this has been PureFilters’ mission since day one. We carry over 900 filter sizes for your convenience—a level of optionality unmatched in the industry—and pride ourselves on our customer service, which knows no bounds when it comes to putting a smile on your face. Reach out with any questions at all and one of our team members will be delighted to answer them.

Leave a comment

Please note, comments must be approved before they are published