Introducing The PureFilters Brand

Nadir Chaudhry30/5/192 comments

After 4 years in business, we're very excited to announce the launch of our own brand! The team here has worked very hard to develop the PureFilters brand and believe that it has a great positions in today's marketplace.

We have started stocking our warehouses across Canada with PureFilters branded filters. We wanted to give you the details about the PureFilters brand and what it means for our customers in this announcement.

Why We Started Our Own Brand

First, let's start off with our mission: Make superior indoor air quality simple and affordable for all Canadians. As with almost anything we do here at PureFilters, this was a direct result of listening to our customers. We are very proactive in collecting feedback from our customers in order to improve their experience.

The magic happens when customer feedback aligns with our mission and core principles. Of our 6 core principles, there were 3 that really led us to launching the PureFilters brand, affordability, quality and availability. Here is the breakdown: 


1 - Affordability

Many big-name brands simply add their logo on the filter which immediately causes the price to rise astronomically. Seldom do these brands actually manufacture their own filter to begin with, the premium price is simply because of their logo. To make matters worse, a lot of the big-name branded products sold here in Canada are imported from the US, which means even more costs related to customs, freight and currency exchange.

We received many requests from our customers asking us if there were more affordable alternatives. We did not have an answer for them, up until now. So this is the first reason we launched the PureFilters brand, provide an affordable solution for homeowners in Canada. By manufacturing our own filters, we can keep our core principle of affordability in mind and our customers don't need to pay a premium just for a logo.

Also by having the manufacturing here in Canada, we avoid costs related to importing product from the US.

2 - Quality

After researching extensively into filter manufacturing and how the mechanics of it works, we knew exactly what kind of material and processes it took to match and even exceed the quality big-name branded filters We have partnered with a very reputable manufacturing company based right here in Canada.

They have been in business for well over 50 years and operate a very impressive facility. They manufacture filters that are used in hospitals, food processing plants and other industrial/commercial applications. If these filters are good enough for these kind of facilities, imagine the quality of air they would provide for your home!

3 - Availability

Dealing with big-name brands isn't easy, often times we are at the mercy of whatever stock they have. We have grown so rapidly over the course of 4 years we have outgrown our existing supply chain. This led us to having to wait weeks (sometimes even months) in order to obtain the large quantities we needed to service our customers.

The worst thing was that customers would have to wait to get their product, but this has now changed. By controlling our own supply chain, we are able to stock compatible filters for all sizes and models.

No more waiting for anyone, we want 100% availability to be maintained on all of our products, so you are able to buy what you want, when you want it!

Why Choose PureFilters Brand?

If you are still not convinced on why you should choose the PureFilters brand, here are our top 5 reasons:
  1. You get the same or better quality than big-name branded filters, but save up to 50% on the price

  2. Manufactured 100% right here in Canada

  3. Availability on all sizes and models, included custom sizes as well

  4. Satisfaction guaranteed, if you are not blown away by our product, we will issue a refund ASAP

  5. Subscribe and save even more, automatically billed, automatically shipped

PureFilters Co-Founders, Nadir (left) & Jay (right), at AHR Expo 2019.

What If You Want OEM Brands Instead?

If you still prefer the OEM branded filter, we currently still carry them as well. Going forward we will be stocking them in lower quantities, so availability is not always guaranteed and prices are subject to changes, Search for your model in our shop and if you can't find what you are looking for, please contact and one of our customer service reps will assist you!   Cordially, The PureFilters Team Keeping your air fresh, without the stress

Comments (2)

Stanley Beaulieu on 16/5/20

My air filter size is 19×19in

Alex Ferreira on 29/7/19

The purefilters brand of my filter is $16 cheaper than the OEM branded! That’s huge!

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